Welcome!

Target Zero is a statewide initiative aimed at eliminating transportation-related serious injuries and deaths across Florida.

This resource page draws inspiration from the weekly Tips Tuesday email campaign by Brenda Young, P.E., CPM, FCCM, State Safety Engineer at the Florida Department of Transportation (FDOT). Explore the collection of resources and safety tips, categorized by topic. Feel free to use share, email and print the materials.

Be sure to visit the FDOT Target Zero Agency Resources page for the full library of brand and partner resources.

Featured Campaign

Distracted Driving

Distracted driving isn’t just about phones; it includes anything that takes your hands, eyes, or mind off the task of driving. Adjusting the radio, eating, reaching for something in the backseat, or even just zoning out are all distractions that can lead to serious consequences. Every day, each of us plays a role in building a safer transportation system. Whether you work behind a desk, on the road, in planning, or in public outreach, your choices and conversations contribute to a broader cultural shift that saves lives!

Drive Time is You Time
Distracted Driving - Safety Slides
Distracted Driving - Flyer
Distracted Driving - Trivia Cards

 

 

 

 

Resources

 
Bicycle Safety
Tips for Cyclists

-Use designated bike lanes.
-Be predictable: follow traffic laws and signal your turns.
-Wear a helmet and bright clothing.
-Equip your bike with lights and reflectors.

Tips for Motorists

-Always give cyclists at least 3 feet of space.
-Check for cyclists before opening your car door ("Dutch Reach").
-Yield to cyclists when turning or merging into a bike lane.
-Never use bike lanes for parking or driving

Car Seat Safety
All children 5 years of age or younger must be properly restrained no matter where they are sitting in the vehicle. Children through age 3 must be secured in a separate carrier or a vehicle manufacturer's integrated child safety seat. For children aged 4 through 5 years, a separate carrier, an integrated child safety seat, or a safety belt may be used. (FS 316.613). Child safety seats have been shown to reduce fatal injury by 71% for infants (under 1 year old) and by 54% for toddlers (1 to 4 years old) in passenger cars. In light trucks, the corresponding reductions are 58% and 59% respectively. (NHTSA).

Crossing Guards
School crossing guards play a vital role in ensuring the safety of students as they travel to and from school. By helping children navigate busy intersections, crossing guards provide an essential safety buffer between young pedestrians and vehicles. They not only direct traffic but also serve as a visible reminder to drivers to slow down and be vigilant around schools. Their presence fosters a safer environment for both students and drivers, reducing the risk of accidents and promoting overall traffic safety.

Distracted Driving
Distracted driving is a significant issue in Florida, contributing to a large number of traffic crashes and fatalities each year. Florida has implemented strict laws and public awareness campaigns to combat distracted driving, emphasizing the importance of staying focused behind the wheel. By educating drivers about the dangers of distractions and enforcing these regulations, Florida aims to reduce crashes and enhance road safety for all motorists.

Drowsy Driving
Drowsy driving can impair a driver’s reaction time, attention, and judgment similar to being intoxicated. Day to day demands can lead to fatigue, and behind the wheel that can be dangerous. Each year, the first week of September is designated as Florida’s Drowsy Driving Prevention Week.

Engineers Week
Engineers play a vital role in designing safer roads, developing advanced vehicle technology, and improving public transit systems to keep communities moving securely. Their innovations—from smart traffic signals to crash-resistant infrastructure—help save lives every day. Join us in honoring their dedication to building a safer, smarter future for all!

Impaired Driving
Impaired driving is defined as driving under the influence (DUI) of alcohol and/or legal (prescription and over-the-counter) and/or illegal drugs. In Florida, impaired driving is involved in about one-quarter of all motor vehicle deaths. It is a complex social issue that involves all areas of the criminal justice, health care, and education systems.

Inclement Weather
Inclement weather in Florida, including heavy rain, thunderstorms, and hurricanes, requires residents and visitors to stay vigilant and prepared. Sudden and severe weather conditions can lead to flooding, lightning strikes, and hazardous driving conditions. It is crucial to monitor weather forecasts, heed warnings from local authorities, and have an emergency plan in place. By staying informed and prepared, Floridians can effectively navigate and mitigate the risks associated with inclement weather.

Motorcycle Safety
Motorcycle safety in Florida is a critical concern due to the state's warm climate and scenic routes, which attract a high number of riders year-round. Ensuring the safety of motorcyclists involves a multifaceted approach, including promoting the use of helmets, encouraging safe riding practices, and increasing driver awareness of motorcycles on the road.

Move Over Month
January is "Move Over, Florida Month" which helps to raise awareness about Florida’s Move Over law.

Older Driver
Pedestrian Safety
FDOT plays a crucial role in enhancing pedestrian safety across the state. As the primary agency responsible for managing Florida's transportation systems, FDOT focuses on implementing strategies that promote safer walking conditions. This includes designing and maintaining infrastructure such as sidewalks, crosswalks, and pedestrian signals, as well as conducting traffic safety studies and community outreach programs. FDOT also collaborates with local governments, law enforcement, and advocacy groups to develop initiatives aimed at reducing pedestrian fatalities and injuries. Their efforts include educational campaigns, enforcement of traffic laws, and investment in pedestrian-friendly infrastructure. By prioritizing pedestrian safety in planning and development, FDOT aims to create a more secure environment for all road users, ultimately contributing to healthier and more connected communities.

Rail Safety
Public awareness campaigns like Rail Safety Week help promote rail safety in Florida by reminding people of the importance of obeying all signals, staying off tracks, and practicing safe behavior near railways.

RFRB
RRFB is one of FHWA’s Proven Safety Countermeasures.
2025 RRFB Trivia Safety Moment Slides
2025 RRFB Trivia Cards
2025 RRFB Tip Card
How to find RRFB locations in e-Traffic
Roundabouts
FDOT is actively promoting the installation of modern roundabouts throughout the state highway system due to their proven safety and operational benefits. Currently, there are approximately 20 roundabouts operating on the state highway system and over 300 roundabouts on local roads throughout the State. For many people, roundabouts are a new concept. This requires a tailored public involvement approach and a combined education and communications strategy. Florida’s modern roundabouts experience over 70% less severe crashes than a signalized intersection! (NHTSA).

Safe Driving
Help spread the word to Start 2025 Strong with our easy Target Zero everyday life habits that lead to safe driving behaviors – making drive time YOU time, embracing the space, and simply leaving early or being a little late!

“Safe Speeds Save Lives!” Safe Speeds is one of the five elements of the Safe System Approach that guides Florida’s Strategic Highway Safety Plan—and it's central to how we plan to reach Target Zero.

Safe Summer Driving
Summer is the perfect time to hit the road and explore new destinations, but it's important to prioritize safety while traveling. During the holiday and vacation seasons, Florida's roads become some of the busiest in the nation. To ensure your own safety, the safety of your passengers, and other motorists, please educate yourself on safe driving practices. Recommendations include understanding driving in inclement weather, preparing your vehicle for the road, staying hydrated, and buckling up.

Seatbelt Safety
The Florida Department of Transportation (FDOT) urges all drivers and passengers to buckle up—every trip, every time. Seatbelts are one of the simplest and most effective ways to prevent serious injury or death in a crash, and in Florida, it’s the law for everyone in the vehicle to be properly restrained. Whether you’re driving across town or across the state, wearing your seatbelt can save your life. Stay safe, follow the law, and make sure everyone in your vehicle is securely buckled before you hit the road.

2024 National Seatbelt Day 8.5x11 Photo Prop
2024 Tips Cards National Seatbelt Day History
2024 National Seatbelt Day Poster
2024 November Seatbelt Safety Moment Slides
Speeding & Aggressive Driving
Behaviors such as speeding, tailgating, weaving through traffic, and road rage dramatically increase the risk of crashes. These actions not only endanger the aggressive driver but also put other motorists, cyclists, pedestrians, and law enforcement at risk. Aggressive driving can lead to serious collisions, resulting in injuries, fatalities, and extensive property damage. To ensure safer roads, it is crucial for all motorists to remain calm, patient, and courteous, prioritizing the well-being of everyone around them.

Teen Safety
Teen traffic safety is a critical concern, as young drivers are at a higher risk of crashes due to inexperience and sometimes risky behaviors. Educating teens about the importance of safe driving practices, such as obeying speed limits, avoiding distractions like mobile phones, and never driving under the influence, is essential. By fostering a culture of safety and responsibility, we can help reduce crashes and protect young drivers.

Work Zone Awareness
Work zone awareness is a critical aspect of road safety in Florida, where ongoing construction projects are common. These zones pose unique hazards to both drivers and construction workers, necessitating heightened awareness and caution. By raising awareness about the importance of slowing down, obeying signage, and staying vigilant in work zones, Florida aims to reduce crashes and protect both motorists and road workers.

Youth Safety
Traffic safety for kids is crucial to prevent crashes and ensure their well-being. Teaching children important safety rules, such as always crossing at designated crosswalks, obeying traffic signals, and making eye contact with drivers before crossing, can greatly reduce risks. In Florida, initiatives by schools, communities, and local authorities focus on educating kids about safe practices through interactive programs and campaigns. Parents and caregivers are also vital in reinforcing these lessons by setting good examples and providing supervision. With a collective effort, we can create a safer environment for our young pedestrians and passengers.